Adsense publishers using the old interface find RPM labeled Page e - CPM (effective cost per thousand impressions).
The pitch is usually hyperbole and a flagrant appeal to greed and materialism, and aims at clouding the recipient's mind with unbridled greed; making them take a decision without applying reason, something which even die-hard materialists find offensive. It is worth noting that CPM is sometimes capped to one count per individual visitor in a certain period of time, e.